
Sports Without Barriers.
Belonging should not be earned. Historically, UK triathlon has had very low ethnic diversity around 2% of participants were from Black, Asian or minority ethnic backgrounds in a 2020 industry estimate. We are here to change that.
Belonging
We know what it feels like to walk into a space and not be seen. Inclusion is not a slogan. It is the way we train, coach, and connect.
Talking about it
Triathlon in the UK is not balanced. The country is diverse. Start lines and committee photos often are not. Walking into a space where no one looks like you can make you feel like an outsider before you begin.
Belonging is not a poster. It is what someone feels in the first five minutes. If nobody looks like you. If you are not brought into the chat. If the photos never show anyone like you. The message is clear. You are here, but not fully in.
Our aim is simple. Build a place where none of that is necessary. Where the first assumption is that you belong. Where people are seen as they are, not reduced to labels or stereotypes. Where difference is part of our strength.
What this looks like here
Coaching the person. Sessions adapt to the athlete’s story, pace, schedule and ability.
Beginners welcome. Dedicated lanes, paces and groups for first timers and returning athletes.
Access made visible. Clear pricing, concessions where possible, loaner kit, entry guidance for first races.
Representation you can see. Who leads, who is photographed, who tells the story all matters.
Psychological safety. People can speak up without social punishment. Respect is the floor, not the ceiling.
Real feedback routes. Simple ways to raise concerns. Issues get answered and logged, not buried.
Learning over optics. If we get it wrong, we fix it, explain it, and keep moving.
Women in the sport
Barriers are known and fixable. Cost limits entries. Timetables often clash with care and work. Kit and comms are not always designed for women. We respond with female-led sessions and coaching, clear kit guidance, safer route choices, and event partners who commit to equitable treatment.
Cost and access
We keep costs clear. We offer concessions where possible. We help with loaner kit and buying guides so money is not the story that ends a season before it starts.
Standards and safeguards
Equality aware. We respect all protected characteristics and build reasonable adjustments into how we operate.
Safeguarding and conduct. Clear codes of conduct, simple reporting, timely follow up. Outcomes recorded. Learning shared where appropriate.
Venue and event checks. Access, changing spaces, signage, beginner briefings, safer route choices.
Inclusive communications. Plain language, diverse imagery, clear joining instructions that remove hidden rules.
Coach development. Ongoing training in inclusive practice, unconscious bias and trauma aware communication.
Invite
If you have felt unseen in sport, you are welcome here. Come as you are. We will meet you there.